May 25, 2010 | Read Time: 1 minute
- In response to the recent Wall Street Journal article, “Is Your Favorite Charity Spying on You?” Sarah Conner-Smith, director of philanthropy operations at Feeding America, defends the practice of prospect research on her About.com blog. Ms. Conner-Smith says that “information is an asset, and any charitable organization would be wise to make investments to enhance, manage, and protect that asset.”
- On her blog, Katya Andresen, the chief operating officer at Network for Good, offers advice from Nancy Schwartz, a nonprofit marketing consultant, on how she would rebuild the brand of Nature Conservancy and other environmental charities that have admitted to accepting grants from BP these past years.
- On her About.com blog, Joanne Fritz, a former nonprofit manager, offers insight from Roger Craver, founder of Donor Trends, on the outlook for nonprofit organizations. Mr. Craver says that during these difficult times, nonprofit groups should focus their resources on their organization’s “missionaries,” “loyalists,” and “lapsed donors.”
- Jeff Brooks, a nonprofit consultant, says that donors give because they care about certain causes but that nonprofit organizations today are not doing enough to encourage them to tell their friends to give, too. On the blog Future Fundraising Now, Mr. Brooks offers his insight on what nonprofit groups can do to leave a lasting impression on their donors.
- Text messaging’s true potential for transforming philanthropy is as a tool to collect real-time data from far-flung projects, not as a medium for small donations, Timothy Ogden, editor in chief of Philanthropy Action, writes on The Conversation, a Harvard Business Review blog.
