February 25, 2007 | Read Time: 1 minute
Jeff Brooks, a creative director at the fund-raising consulting firm Merkle Domain, is one of the more prolific bloggers in the nonprofit arena, offering regular takes on how charities should be more attentive to their donors.
His Donor Power Blog often prompts charity leaders to take advantage of technology and other tools to build better donor relationships.
But today’s Donor Power post takes a different tack. Mr. Brooks encourages charities to remember not to abandon the use of tried-and-true direct mail.
“When we talk about the growing importance of the Internet, it’s not a zero-sum game with direct mail, ‘ Mr. Brooks writes. “We’ll be doing both for a long time. “ But, he says, “ the trick is to find the way the two media work together most effectively.”
Discuss your thoughts on this topic by clicking on the comment link just below this posting.
