Distiller Marks Anniversary With Charity Auction

September 6, 2001 | Read Time: 1 minute

It’s not every day that a company celebrates its 200th anniversary, so the people at Chivas Brothers are doing it up big with an online auction of decadent luxury items, celebrity encounters, and travel adventures. Proceeds from the auction will benefit charities around the world.

The company, which produces Scotch whiskies, will hold the auction on its Web site from September 6 through October 31. Visitors to the site will be able to bid on more than 450 items, including the opportunity to participate in the World Elephant Polo Association Championship in Nepal, record a CD with the jazz musician Wynton Marsalis, and buy a portrait of the singer Stevie Wonder painted by Ronnie Wood of the Rolling Stones.

Proceeds from the sale of each item will benefit the charity designated by the person who donated the item. The company will split the proceeds of items without a designated beneficiary among the nonprofit organizations participating in the auction.

To get there: Go to http://www.chivas.com.

About the Author

NICOLE WALLACE

Features Editor

Nicole Wallace is features editor of the Chronicle of Philanthropy. She has written about innovation in the nonprofit world, charities’ use of data to improve their work and to boost fundraising, advanced technologies for social good, and hybrid efforts at the intersection of the nonprofit and for-profit sectors, such as social enterprise and impact investing.Nicole spearheaded the Chronicle’s coverage of Hurricane Katrina recovery efforts on the Gulf Coast and reported from India on the role of philanthropy in rebuilding after the South Asian tsunami. She started at the Chronicle in 1996 as an editorial assistant compiling The Nonprofit Handbook.Before joining the Chronicle, Nicole worked at the Association of Farmworker Opportunity Programs and served in the inaugural class of the AmeriCorps National Civilian Community Corps.A native of Columbia, Pa., she holds a bachelor’s degree in foreign service from Georgetown University.