July 24, 2013 | Read Time: 1 minute
Donors who give via text message would like to make larger gifts using their mobile phones, according to a new survey of more than 20,000 text-message donors.
Eighty-five percent of the donors said they would be willing to give $25 to $50 via text. Mobile contributions are currently limited to $10 each.
The survey found that people who make donations via text message also give using other methods. Online giving received the top ranking as the donors’ preferred method of giving, followed by special events and text messages.
Forty-two percent of survey participants reported annual contributions of more than $250. And roughly 85 percent said that making a small gift via text message would not make them less likely to make a larger donation through another method, such as online or direct mail.
The study was sponsored by the mGive Foundation, the charitable arm of a Denver company that provides text-message fundraising services.
An appendix to the report provides information about the gifts the company processes. Saturday is the most popular day to make mobile contributions, accounting for 29 percent of all gifts made. Tuesdays and Thursdays are the least popular days to make a text-message gift, accounting for just 7 and 8 percent, respectively.
