July 24, 2008 | Read Time: 1 minute
A new Internet service, Good2gether, seeks to connect people and causes by distributing nonprofit information to high-traffic Web sites, such as those run by newspapers and television stations. Information from the service currently appears on The Boston Globe’s Web site, Boston.com.
Nonprofit organizations can create online profiles that list volunteer opportunities, forthcoming events, requests for donations of products and services, and information about making a contribution. Participating news-media sites offer to display a link to the information whenever they post articles relevant to the charity’s cause.
For example, someone reading a story about diabetes might see a link to the local chapter of the American Diabetes Association. Clicking on the link would then take that person to the chapter’s profile.
The idea behind the service is to give people an opportunity to get involved with a charity when they’re thinking and reading about a particular cause, says Greg McHale, the company’s founder.
“This is not about trying to convince people to go to Good2gether.com and start poking around the content,” he says. “We’re delivering the content where millions of people go virtually every month.”
Good2gether also plans to distribute the information to other types of sites, such as company intranets, social-networking sites, and college and university sites.
Nonprofit organizations are allowed to post information for free. The service is scheduled to expand to Web sites run by The Atlanta Journal-Constitution, the Houston Chronicle, and the San Francisco Chronicle later this summer. The company earns a percentage of any corporate sponsorship deals the papers or participating charities sell.
For more information: Go to http://www.good2gether.com.
