Factors That Influence Money for Aid Projects; Plus More: Monday’s Roundup
By Maria Di Mento
Senior Editor
June 21, 2010 | Read Time: 1 minute
- For good or ill, news-media coverage, charity advertising, and “badvocacy” influence which aid projects get money, says Saundra Schimmelpfennig, who writes the blog Good Intentions Are Not Enough. She is collecting articles, blog posts, and other information on this topic and encourages readers to submit their suggestions.
- Gates Keepers, an anonymous blog on the Bill & Melinda Gates Foundation, applauds the fund’s recent discussion of findings from a Center for Effective Philanthropy report on the foundation and its efforts to become more responsive to grant recipients.
- The reasons why fund raisers should write appeals at a fourth to sixth-grade reading level has nothing to do with talking down to donors or treating them like children, Jeff Brooks, creative director at TrueSense Marketing, writes on Future Fundraising Now. “It’s about ease of comprehension,” he writes. “The most super-educated PhD will appreciate and respond to copy that’s easy to read.”
