Few Charity Supporters Read Nonprofit Blogs

April 17, 2008

Only a small percentage of charity supporters — 6 percent — read blogs, social-networking sites, or RSS feeds to keep up with the organizations they care about, according to a new survey.

But 43 percent of the people surveyed said that they were interested in receiving such information through social-media tools.

The survey of 2,275 adults who reported that they had donated, volunteered, or advocated on behalf of a nonprofit organization within the past 12 months was conducted by Harris Interactive, in collaboration with Virilion, a Washington consulting company formerly known as Mindshare Interactive Campaigns.

For more information: Go to http://www.virilion.com.

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About the Author

NICOLE WALLACE

Features Editor

Nicole Wallace is features editor of the Chronicle of Philanthropy. She has written about innovation in the nonprofit world, charities’ use of data to improve their work and to boost fundraising, advanced technologies for social good, and hybrid efforts at the intersection of the nonprofit and for-profit sectors, such as social enterprise and impact investing.Nicole spearheaded the Chronicle’s coverage of Hurricane Katrina recovery efforts on the Gulf Coast and reported from India on the role of philanthropy in rebuilding after the South Asian tsunami. She started at the Chronicle in 1996 as an editorial assistant compiling The Nonprofit Handbook.Before joining the Chronicle, Nicole worked at the Association of Farmworker Opportunity Programs and served in the inaugural class of the AmeriCorps National Civilian Community Corps.A native of Columbia, Pa., she holds a bachelor’s degree in foreign service from Georgetown University.