November 17, 2013 | Read Time: 1 minute
The Greater Pittsburgh Community Food Bank is redesigning its website—and hoping to get feedback from people on the Internet along the way.
The designers with whom the food bank is working are using blogs and social media to talk about the project and ask for ideas.
Sean Sasso, the nonprofit’s information-technology director, thinks the open redesign will lead to a better finished product: The more people who see the early prototypes, the more likely the team is to spot potential problems early. Mr. Sasso says that in previous jobs, he’s been part of redesign efforts in which the organizations didn’t discover troublesome issues with new sites until after the launch.
“Everyone thought it was so cool until you rolled it out there,” he says.
Brad and Melissa Frost, the married couple who are donating their services to create the new site, hope that discussing the process online will help call attention to the food bank and serve as a guide for other charities that are contemplating a redesign of their websites.
“By documenting this stuff as we go, we’re able to give other people not necessarily a blueprint, but maybe some guidelines, maybe some things to think about,” says Mr. Frost.
For more information: Go to bradfrostweb.com.
