Foundations Should Work With Racial, Ethnic Groups, Guide Says

Engaging Diverse Communities for and Through Philanthropy surveys philanthropic practices among blacks, Asian Americans, Latinos, and Native Americans. This guide, which offers advice to nonprofit groups to broaden the types of people who donate, was prepared for people who work for family, community, and private foundations; corporate-giving programs; and organizations that serve these groups. The booklet contains statistics about trends in U.S. racial and ethnic groups, observations about the philanthropic practices within certain groups, general principles to follow for soliciting a diverse range of potential donors, and marketing techniques for reaching those groups. It contains examples of activities that foundations have attempted in an effort to reach diverse groups. In addition, the guide contains a resource list of organizations that work on diversity issues in philanthropy. The report is a project of New Ventures in Philanthropy, a national program of the Forum of Regional Associations of Grantmakers.

Publisher: Forum of Regional Associations of Grantmakers, 1828 L Street, N.W., Suite 300, Washington, D.C. 20036; (202) 467-0383; fax (202) 835-2983; forum@rag.org; http://www.rag.org; 44 pages; $15 for nonprofit groups; $25 for commercial institutions.