July 15, 1999 | Read Time: 1 minute
Fund Raising: Evaluating and Managing the Fund Development Process, Second Edition
By James M. Greenfield
This book seeks to insure that non-profit groups not only succeed in raising money, but also keep their development offices running smoothly.
Mr. Greenfield, senior vice-president of development and community relations at Hoag Memorial Hospital Presbyterian, in Newport Beach, Cal., opens the book with a brief history of American philanthropy. He then presents what he calls “readiness tests” that organizations should be familiar with before starting a new fund-development program. He covers such areas as the tax treatment of non-profit organizations, the leadership role of the board of directors, and how to size up the environment for fund-raising efforts.
He then delves into bedrock fund-raising techniques, expanding and updating the information contained in the book’s first edition, published in 1994. His instruction is geared to readers in the early stages of their fund-raising careers. He explains annual giving, direct mail, telephone soliciting, and special events, as well as grant seeking and capital campaigns.
Mr. Greenfield’s final chapter focuses on several areas that he says must be mastered to manage a development office efficiently, such as budgeting, donor relations, and disclosure requirements.
Publisher: John Wiley & Sons, One Wiley Drive, Somerset, N.J. 08875; (800) 225-5945; fax (908) 302-2300 or (800) 597-3299; World-Wide Web http://www.wiley.com; 428 pages; $49.95; I.S.B.N. 0-471-32014-5.
