Girl Scout Cookie Sales Go Modern
March 1, 2007 | Read Time: 1 minute
Gone are the days of little girls in uniforms selling boxes of the ubiquitous cookies door to door, reports The New York Times. The annual ritual has been infused with more cutting-edge marketing and entrepreneurial skills, the paper says.
The Girl Scouts are operating cookie academies and cookie colleges to teach girls ages 11 and older about managing money, creating business plans, and attracting customers by focusing on bulk orders instead of individual sales. The Girl Scouts are also embracing technology, using e-mail and online networking sites including Friendster, MySpace, and YouTube to promote sales.
Approximately 200 million boxes of cookies are sold annually, producing $700-million in revenue for the organization.
(Free registration is required to view this article.)
