August 4, 2009 | Read Time: 1 minute
Wal-Mart has faced many detractors as the world’s largest retail outlet, but it may have met its match with its newest foe: a Girl Scout mom.
The angry mother, C.V. Harquail, who writes a blog called Authentic Organizations, takes Wal-Mart to task for considering selling cookies that — according to her — are knockoffs of the Girl Scout’s Thin Mints and Tagalongs.
Ms. Harquail, who has been “cookie mom” for her daughters’ Girl Scout troop, writes that Wal-Mart would essentially be siphoning fund-raising revenue from the Girl Scouts of the USA if it were to sell the popular treats.
Advertising Age, a trade publication about the advertising business, reports that a spokeswoman for the Girl Scouts said that other companies have come close to copying the charity’s cookies. She added: “I would hope that people realize that when they buy Girl Scout cookies, they’re also helping little girls.”
Wal-Mart did not respond to a request for comment by Advertising Age.
What do you think? Is Wal-Mart’s plan half-baked?
