June 15, 2010 | Read Time: 1 minute
The Guggenheim Museum in New York is using one of the world’s most popular social media to highlight creative video art.
YouTube Play: A Biennial of Creative Video is the Guggenheim’s collaboration with YouTube and the computer company HP to create a museum exhibit that features online video.
“With this online global initiative, we’re not looking for what’s ‘now,’ we’re looking for what’s next,” said Nancy Spector, deputy director and chief curator of the Guggenheim Foundation, in a news release. Some videos will be used in the museum to showcase the most innovative work in video art, she says.
Starting this week, applicants can upload videos on the contest’s YouTube channel, also called YouTube Play. Submissions can include any form of video art such as animation and narratives and any genre or technique,
For those new to video, HP is offering tutorials on editing, sound, and other production techniques on the YouTube Play channel.
The Guggenheim will feature 200 videos on the channel when the contest concludes on July 31. Twenty of those videos will be selected by a jury made up of notable artists, filmmakers, designers, and musicians and presented at the museum during an event in October.
What do you think of this effort? Have you seen other examples of arts groups that are using YouTube and other social-media sites to influence the way they present creative work?
