July 22, 2004 | Read Time: 1 minute
Get Out the Vote: How to Increase Voter Turnout, by Donald P. Green and Alan S. Gerber, advises grass-roots organizers and others on running programs designed to encourage people to vote. Mr. Green and Mr. Gerber, both professors of political science at Yale University, in New Haven, Conn., say that going door-to-door and making “chatty” phone calls are often more effective in getting people to vote than impersonal approaches. Their guide gives suggestions on conducting voter-mobilization efforts using e-mail, leaflets, and the mail, and presents the results of random trials to gauge the effectiveness of these and other methods.
Publisher: Brookings Institution Press, 1775 Massachusetts Avenue, N.W., Washington, D.C. 20036; (202) 797-6258 or (800) 275-1447; fax (202) 797-2960; bibooks@brookings.edu; http://www.brookings.edu; 145 pages; $42.95 cloth, $14.95 paper.
