July 2, 2008 | Read Time: 1 minute
Why do the arts matter to people?
Andrew Taylor has created a public-service advertisement in support of the arts on his blog, the Artful Manager blog.
Mr. Taylor, director of the Bolz Center for Arts Administration at the University of Wisconsin;s business school, produced an 84-second ad that proclaims “Art. It’s what’s inside.” His goal is to suggest that there is more to most people’s involvement in the arts than what some would think.
One shot shows a couple who enjoys the theater, quoted as saying “We believe that theater helps make our downtown vital. But that’s not why we come.” Later in the spot, they are shown again with this quote: “We come to share a moment that moves us.”
He invites readers to take his initial idea and run with it, tweak it, make it their own, in a contest to produce the best ad. The winner will be posted on the ArtsJournal home page, which is also home to Mr. Taylor’s blog.
What do you think of Mr. Taylor’s ad? Is it the kind of announcement that would inspire people to find more ways to support the arts in their communities? Will you enter this contest? Would you post the winning clip?
