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Holiday Giving Appeal Requires a Yearlong Effort

December 21, 2010

A successful year-end fund-raising effort doesn’t just take place in December. It’s a year-long effort that begins as soon as the calendar hits Jan. 1.

A fund raiser, the Salvation Army’s Capt. Vance Murphy, in Arlington, Va., explains how his organization prepares for its annual December fund-raising push.