December 11, 1997 | Read Time: 1 minute
Americans are more likely to donate food, clothing, or other goods to charity this holiday season than do any other philanthropic act, a new survey has found.
Seventy-nine per cent of adults interviewed in the poll said they planned to make such a donation to charity.
The poll, conducted in behalf of Cone Communications in Boston, was carried out through telephone interviews with over 1,000 adults.
Among the other findings:
* Fifty-four per cent said they would shop at stores that they knew had a policy of channeling contributions to charity, and 51 per cent said they would buy gifts that earmark some profits for charity.
* Forty-seven per cent said they would write a check to charity.
* Thirty-eight per cent said they would volunteer.
* Twenty-nine per cent said they would attend a fund-raising event.
The survey, which has an error margin of 3 per cent, was conducted by Chilton Research Services for the Cone organization, which advises businesses and charities that work on joint ventures.
The survey also found that young adults and women were more likely than other consumers to consider whether a manufacturer gave to charity or not. Among 18- to 34-year-olds, 67 per cent said they did that, compared with 56 per cent of all respondents. Among women, 62 per cent said they considered a company’s philanthropy, compared with only half of men.
For more information about the “Cone Holiday Trend Tracker,” contact Kendra Ashcroft, Cone Communications, 90 Canal Street, Boston 02114; (617) 227-2111.
