June 1, 2000 | Read Time: 1 minute
Successful Corporate Fund Raising: Effective Strategies for Today’s Nonprofits
by K. Scott Sheldon
This book examines several ways for fund raisers to tap corporations, which in 1998 accounted for $8.2-billion in charitable contributions in the United States.
“While total corporate giving in the United States represents the smallest portion of the philanthropic pie, when compared to individuals and foundations, corporate support of the non-profit sector has been experiencing accelerating growth in the late 1990’s,” writes Mr. Sheldon, director of development and outreach for the College of Extended Education at Arizona State University, in Tempe.
He provides an overview of the kinds of support companies give to non-profit organizations (cash, in-kind donations, employee-matching gifts, volunteers) and explains strategies for soliciting grants.
He advises charities to recruit local business leaders for their advisory boards and to keep an eye on people who are likely to rise through the company ranks. Some corporations, such as Intel, he notes, allow managers of certain departments to make small grants without consulting anyone else in the company.
Appendixes provide sample proposals and a bibliography of resources for corporate-grant seekers.
Publisher: John Wiley & Sons, 1 Wiley Drive, Somerset, N.J. 08875; (800) 225-5945; fax (908) 302-2300 or (800) 597-3299; http://www.wiley.com; 190 pages; $34.95; I.S.B.N. 0-471-35016-8.
