June 15, 2000 | Read Time: 1 minute
Service to People: Challenges and Rewards explains how museums that received grants through a program of the Lila Wallace-Reader’s Digest Fund improved their services to visitors. The Fund has given $32-million to 27 museums since 1991 as part of its Museums Collections Accessibility Initiative. Among the organizations reporting increased attendance since receiving funds are the Cleveland Museum of Art, which required its employees to take part in a certain number of customer-service training hours each year, and the Walker Art Center, in Minneapolis, which made subtle changes like switching the garb of its security officers from uniforms to khakis and vests.
Publisher: Lila Wallace-Reader’s Digest Fund, 2 Park Avenue, 23rd Floor, New York, N.Y. 10016-5603; (212) 251-9700; fax (212) 679-6990; wrdf@wallacefunds.org; http://www.wallacefunds.org; 67 pages; free.
