April 13, 2007
Roger Craver and Tom Belford at The Agitator want to take a serious look at the issue of accountability.
But not before they look at the issue through a less-serious lens.
The authors of the fund-raising blog have creating a “Top 12” list of ways not to evaluate charities.
Among the 12 criteria:
- Has the hottest celebrity endorsers.
- Has the highest (lowest) paid staff.
- CEO invites you to swim in his heated pool.
What else should potential donors not look at when they’re evaluating a charity? Click on the comments link below this post to share your suggestions.
