November 10, 2016 | Read Time: 1 minute
At the Chesapeake Bay Foundation, marshaling data for donors is a work in progress, says Kate Wilson, the marine-conversation charity’s director of principal giving for the State of Virginia.
The data itself can seem “somewhat meaningless,” she tells Chronicle reporter Eden Stiffman. It’s the results that make a compelling case.
“When you combine the literal numbers of miles of shoreline or acreage of oyster restoration with the direct results of improved water clarity, you’re able to tell a more effective story,” Ms. Wilson says.
In this interview recorded at The Chronicle’s recent Philanthropy NEXT conference, she talks about working with program staff to turn those results into narratives and using visual tools like Story Maps to illustrate a fundraising pitch.
