How to Get Donors to Resume Their Support

Asking board members to call past donors and thank them for their support is often a way to rekindle the interest of people who have not made a donation in a while said experts who participated in The Chronicle’s latest online discussion.

Among the other suggestions:

• Offer past members of a giving club who donate, say, $1,000 a year a one-time offer to reinstate their membership with a contribution of $700.

• Use anniversaries and other special occasions as a chance to give past donors new options to give or get involved in the group’s mission. For example, one charity started a contest to see who could come up with the best redesign of its logo.

What ideas have worked best for your organization? Share them with us by clicking in the comment box below.