October 29, 2009 | Read Time: 1 minute
NEW BOOKS
Behind the Cloud
by Marc Benioff and Carlye Adler
For a corporate grant-making effort to succeed, it must be an integral part of a company’s business model and not sustained through good intentions alone, writes Marc Benioff, chief executive and co-founder of Salesforce.com, a software company, and Carlye Adler, a freelance journalist.
Mr. Benioff details the story of his company’s philanthropic foundation from its inception, and shares advice on how other corporations can create their own charitable programs. He describes the “1-1-1 model” his company uses, whereby 1 percent of founding stock is devoted to grant making, 1 percent of employee time is spent volunteering, and 1 percent of the company’s products are donated to nonprofit organizations.
Writes Mr. Benioff, “Do not limit your philanthropic efforts to your company; you will be far more successful if you leverage your entire network.”
Publisher: Jossey-Bass, 10475 Crosspoint Boulevard, Indianapolis, Ind. 46256; (800) 762-2974; http://www.josseybass.com; 278 pages; $27.95; ISBN 978-0-470-52116-8.
