April 22, 2009 | Read Time: 1 minute
This morning’s Washington Post took some shots at Facebook’s Causes application, reporting that the tool isn’t a good way for charities to raise money. Allison Fine, a social-media expert and a Chronicle contributor, hits back on her blog.
True, Facebook’s Causes tool hasn’t raised big money for charity, she says. But that’s hardly new news. Nor does it mean that Causes is “largely ineffective,” as the Post article puts it.
“The bottom line here is that Causes isn’t just about raising money, it’s also about raising friends and awareness, and in the long run turning loose social ties into stronger ones for a cause may be more important than one-time donations of $10 and $20 dollars right now,” she says. “Our rush to judge this application effective of ineffective over a very short time period with a primary user base of very young people is off base.”
What do you think?
