Jessica Alba’s Honest Company Part of B Corporation Rise
September 2, 2014 | Read Time: 1 minute
The Honest Company, co-founded in 2011 by Hollywood actress and fashion plate Jessica Alba, is preparing to go public, one in a rising cast of B corporations, New York magazine and the Wall Street Journal report.
The company has raised $70-million ahead of an IPO and has a valuation of nearly $1-billion. The online business got its start selling non-toxic diapers and other natural baby products, and now offers products ranging from personal toiletries to toilet cleaners.
It is one of a number of B corporations—for-profit companies with a social mission—to capture consumers’ attention in recent years. Others include Warby Parker, Etsy, and Patagonia. The company has plans to expand to England and Australia.
