April 22, 1999 | Read Time: 1 minute
Capital Campaigns: Realizing Their Power and Potential
Edited by Andrea Kihlstedt and Robert Pierpont
This edition of the quarterly series New Directions for Philanthropic Fundraising explores the lasting effects and the nuts and bolts of conducting a capital campaign.
Ms. Kihlstedt, a consultant in Lancaster, Pa., and New York, and Mr. Pierpont, chairman of a consulting firm in Garrison, N.Y., solicited essays from 10 authors. Chapters examine the imprint a campaign can leave on a non-profit organization’s everyday operations; give practical advice on meeting dollar goals for matching grants, fostering donor relations, setting a campaign goal, and managing a data base of donors; and highlight techniques that small organizations have used successfully to conduct ambitious fund-raising drives.
Authors include Carol L. O’Brien, a fund-raising consultant, who observes that campaigns often are catalysts for organizational change, and John E. Marshall III and Eugene R. Tempel, president of the Kresge Foundation and executive director of the Indiana University Center on Philanthropy, respectively, who explain why they believe Kresge’s policy of awarding only challenge grants offers great incentives in capital campaigns.
The series, which is sponsored by the Center on Philanthropy, is edited by Dwight F. Burlingame, Timothy L. Seiler, and Mr. Tempel.
Publisher: Jossey-Bass, 350 Sansome Street, San Francisco 94104-1310; (415) 433-1767; fax (800) 605-2665; World-Wide Web http://www.josseybass.com; 125 pages; $25 plus $5.50 postage and handling; $67 for a one-year subscription for individuals and $115 for organizations; I.S.B.N. 0-7879-4269-3; I.S.S.N. 1072-172x; ask for PF21.
