June 27, 2002 | Read Time: 1 minute
On Creativity, Innovation, and Renewal: a Leader to Leader Guide
edited by Frances Hesselbein and Rob Johnston
This book, one in a series of guides from the Peter F. Drucker Foundation for Nonprofit Management that draw from the best articles in the foundation’s Leader to Leader journal, brings together leadership advice from diverse perspectives. The roster of contributors includes the late evolutionary biologist Stephen Jay Gould, who discusses how theories of biology can be applied to societies and organizations, and Costas Markides, a professor of strategic and international management at the London Business School, who explains how leaders can use business strategies to devise new ways to produce and deliver services.
Chapters also cover issues such as sparking creativity, building diversity, and creating a sense of community within an organization or company. Harriet Rubin, an author and former editor at Doubleday/Currency publishing company, says leaders who want to discover new markets or radically transform their industries should use their imaginations the way artists, actors, and writers do. “Leaders need to think and act not just out of the box, but out of the ballpark,” she says. For inspiration, Ms. Rubin explains leadership techniques used by prominent figures like Winston Churchill and Ted Turner who “mastered the imaginal mind.”
Publisher: Jossey-Bass, 989 Market Street, San Francisco, Calif. 94103-1741; (415) 433-1740 or (800) 956-7739; fax (415) 433-0499 or (800) 605-2665; http://www.josseybass.com; 156 pages; $18; I.S.B.N. 0-7879-6067-5.
