Livestrong Head Retools Cancer Charity for Life After Lance

Business magazine Inc. profiles Livestrong Foundation leader Doug Ulman and his plans for remaking the cancer survivors’ organization in the aftermath of founder Lance Armstrong’s disgrace.

The charity, which has raised some $500-million to support survivors, saw revenue plummet and corporate sponsors flee after Mr. Armstrong was implicated in October 2012 in a long-running doping operation and stripped of his cycling titles.

A cancer survivor who became Livestrong’s president and CEO in 2007, Mr. Ulman had strongly defended the former Tour de France champion. He and other foundation leaders recall for Inc. how Mr. Armstrong’s fall affected the Austin, Tex.-based charity internally, and Mr. Ulman outlines its future as a leaner organization with fewer programs but a tighter focus on its survivor constituency and more partnerships with like-minded groups.

“It’s never going to be the same,” Mr. Ulman said of Livestrong. “In the future, could it be better? It could be.”

Read Chronicle of Philanthropy articles on Livestrong’s pruning of programs and plans to rebuild its donor base.