Marketer Offers Minn. Nonprofits a New Brand of Makeover

A Minneapolis creative agency is forging a new perspective on pro bono work, holding all-nighter marketing marathons to craft new branding campaigns for local charities, writes The New York Times.

With its RedEye Rebrand program, StoneArch Creative aims to develop and produce new strategies and marketing materials for a selected nonprofit over 24 nonstop hours, with outputs ranging from redesigned logos and Web sites to new ads, brochures, and videos. Recipients are chosen by the firm from charities nominated by Twin Cities residents.

StoneArch has held two such sessions so far, most recently last month for the Wiggle Your Toes Foundation of Bloomington, Minn., which helps amputees regain mobility and independence.