Marketing Expert Shares Podcasting Tips

July 12, 2007

Charities that create podcasts — online radio broadcasts — to raise awareness of the issues they work on should stick to one topic per broadcast, advises a nonprofit marketing expert.

“The format is tight, keep the focus that way, too,” Nancy E. Schwartz writes on a blog post on Getting Attention.

Among her other tips: Keep podcasts short when just getting started, outline broadcasts before recording, and make it easy for listeners to subscribe.

Has your organization experimented with podcasting? Was the effort successful? Click on the comments link below this post to share your experiences.

About the Author

NICOLE WALLACE

Features Editor

Nicole Wallace is features editor of the Chronicle of Philanthropy. She has written about innovation in the nonprofit world, charities’ use of data to improve their work and to boost fundraising, advanced technologies for social good, and hybrid efforts at the intersection of the nonprofit and for-profit sectors, such as social enterprise and impact investing.Nicole spearheaded the Chronicle’s coverage of Hurricane Katrina recovery efforts on the Gulf Coast and reported from India on the role of philanthropy in rebuilding after the South Asian tsunami. She started at the Chronicle in 1996 as an editorial assistant compiling The Nonprofit Handbook.Before joining the Chronicle, Nicole worked at the Association of Farmworker Opportunity Programs and served in the inaugural class of the AmeriCorps National Civilian Community Corps.A native of Columbia, Pa., she holds a bachelor’s degree in foreign service from Georgetown University.