April 17, 2009 | Read Time: 1 minute
Breaking up, as the saying goes, is hard to do. And it’s not so different in philanthropy.
In a mock video on You Tube, a donor and fund raiser squabble over their relationship like two lovers on the fritz.
“Hey there. I was starting to worry,” says the vapid fund raiser/boyfriend. “You haven’t returned my last six direct-mail solicitations.”
“Let’s just keep it simple,” responds the donor/girlfriend. “I’m breaking up with you.”
“I give and I give and I give, and I don’t hear anything from you,” she complains.
“I sent you a plain-text e-mail receipt. It had your name on it, for God’s sake!” he counters.
The video was produced by Network for Good, an organization in Bethesda, Md., that helps charities raise money on the Internet and runs an online giving portal.
What do you think? Does the video make good points about how fund raisers should communicate with donors? Or does it feel like a bad episode of Dr. Phil?
