Money Magnet Idea No. 5: Offer Special Perks
February 6, 2011 | Read Time: 1 minute
When people join the Delaware Museum of Natural History, in Wilmington, they get a lot more than free admission to its collections.
Because the museum belongs to the Association of Science-Technology Centers, any donor who contributes at least $45 can also make free visits to more than 250 museums and other institutions that are scattered throughout the United States and other countries.
“This is quite a savings,” says Dawn Swartout, director of development at the natural history museum. “It is our biggest selling point.”
Among the other perks: Donors can attend members-only preview parties for the three or four traveling exhibits the museum features each year.
“We are trying to bundle things, do things to give people value for their money, and being as verbal about it as we can,” says Ms. Swartout.