Money Magnet Idea No. 6: Pitch Sponsorships to Family Funds
February 6, 2011 | Read Time: 1 minute
Like many institutions, the Tulsa Symphony has been hard pressed to find corporate donors since 2008 when the financial crisis hit.
“It’s become increasingly difficult to tap corporate contributions, even when asking for educational music programs serving low-income students,” says Martha Mattes, the symphony’s grants coordinator.
Local companies have also been unwilling to sponsor concerts or provide general operating support, she says.
The symphony did succeed, however, when it asked local family foundations to sponsor concerts for $50,000 each in 2010. The family funds had a record of supporting the arts, and three of them liked the idea so much that they agreed to sponsor the concerts. Ms. Mattes hopes to enlist four or five family funds as sponsors in the coming year.
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