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Fundraising

Money Magnet Idea No. 9: Upgrade Fund Raisers’ Skills

February 6, 2011 | Read Time: 1 minute

The YMCA of Metropolitan Los Angeles is working closely with the executive directors of its 25 branches to strengthen their boards and improve fund raising. Dyan Sublett, the chief development officer of the Y, also hired a fund-raising consulting company that specializes in helping small charities, and it worked with one branch struggling to meet its annual goal to raise $220,000.

The company, which was paid about $30,000 to spend two full days each week with the branch for six months, completed an “audit” to assess its fund-raising abilities, helped recruit some new board members, and provided fund-raising training to employees.

The result: “A branch I didn’t think could meet its goals has now exceeded them two months before their fiscal year ends,” Ms. Sublett says. “I was really impressed.”

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