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Major-Gift Fundraising

Most Rich People Give While Alive, but Less Often in Bequests

September 18, 2018 | Read Time: 1 minute

Title: Patterns of Giving by the Wealthy

Organization: Urban Institute

Summary: While almost all rich people give to charity during their lifetimes, most of them don’t make charitable contributions when they die.

When such donors do give to nonprofits in their wills, those bequests are on average much larger than the gifts they gave over their last few years of life, even though giving while they were alive would have almost always reduced their total tax burden.

Additional findings from the study, which compared the estate-tax returns with the income tax of wealthy donors who died in 2007:


  • Total estate giving among all gender and age groups in 2007 was greater than total giving in the five years (2002 through 2006) before their death.
  • The data suggest that better appeals focused on planned giving could significantly increase donations to charities from wealthy philanthropists.

About the Author

Senior Editor

Maria directs the Chronicle of Philanthropy’s annual Philanthropy 50, a comprehensive report on America’s most generous donors. She writes about wealthy philanthropists, family and legacy foundations, next generation philanthropy, arts organizations, key trends and insights related to high-net-worth donors, and other topics.