May 1, 2011 | Read Time: 1 minute
The National Parks Conservation Association hopes to inspire more people to get outside and support national parks via their smartphones.
The Washington-based nonprofit has developed an application that helps people identify plants and wildlife in 50 national parks. The free application is currrently available for the iPhone, iPad, and iPod Touch.
The charity said one benefit of the app was that it could garner e-mail addresses for the National Parks Conservation Association to use to recruit new donors. The application is designed so that every 20 page views, users see a registration form asking them to sign up to receive more information via e-mail.
Since the National Park Field Guides app was released in October, it has been downloaded more than 11,000 times, and more than 2,500 people have provided their e-mail addresses.
“We’re looking to the future when mobile devices will outnumber desktops,” says Felicia Carr, the association’s senior director of online communications. “It’s really critical to be working on mobile and figuring out where you’re going to be positioned in this space.”
To download the application: Go to http://bit.ly/NPCApp.
