July 30, 1998 | Read Time: 3 minutes
Directory of Research Grants 1998
This directory identifies 5,965 programs that award grants solely for research, encompassing subjects that range from acid rain to Zambia.
The directory lists both government and private programs. Each entry is arranged alphabetically by the name of the program and contains a summary of the research that grantees can expect to conduct.
Each listing also provides information on which organizations and individuals are eligible, geographic restrictions, the amounts of grants typically given, and contact persons and addresses.
Indexes list the entries by subject, sponsoring organization, geographic location, and program type — such as community development, thesis support, fellowships, and faculty and professional development.
Included in this edition are the World-Wide Web addresses of roughly 500 grant makers, and a guide to planning and writing proposals.
Publisher: Oryx Press, P.O. Box 33889, Phoenix 85067-3889; (602) 265-2651 or (800) 279-6799; fax (602) 265-6250 or (800) 279-4663; World-Wide Web http://www.oryxpress.com/grants.htm; 1,260 pages; $135 plus $13.50 postage and handling; I.S.B.N. 1-57356-033-2.
Marketing the Nonprofit: The Challenge of Fundraising in a Consumer Culture
Edited by Margaret M. Maxwell
This edition of the quarterly journal New Directions for Philanthropic Fundraising explores how non-profit organizations can elevate their solicitations above the everyday din of commercial advertisements.
“If the message has indeed replaced the product in the minds of the consumers, non-profit organizations need to think self-critically about the messages they are communicating in order to bring clarity and focus to the work they do,” writes Ms. Maxwell, who is vice-president for strategic planning at the Children’s Museum of Indianapolis.
Eight marketing specialists contributed to the book, writing chapters that cover such topics as how to find a singular voice, or “brand,” that can make a non-profit group’s message indelible; how to build revenues through corporate sponsorship; and how corporations can reap benefits from cause-related sponsorships.
Other essays examine the ethical questions that charities must face when attaching their names to a commercial product; the benefits of treating donors as if they were individual shareholders; and the lessons gained from direct-marketing techniques employed by successful arts organizations.
The series, which is sponsored by the Indiana University Center on Philanthropy, is edited by Dwight F. Burlingame, Timothy L. Seiler, and Eugene R. Tempel.
Publisher: Jossey-Bass, 350 Sansome Street, San Francisco 94104-1310; (415) 433-1767; fax (800) 605-2665; World-Wide Web http://www.josseybass.com; 122 pages; $25 plus $5.50 postage and handling; $67 for a one-year subscription for individuals and $115 for organizations; I.S.B.N. 0-7879-9880-x; I.S.S.N. 1072-172x; ask for PF18.
OTHER PUBLICATIONS
Merging Mission and Money: A Board Member’s Guide to Social Entrepreneurship, by Jerr Boschee, offers advice to board members and executives at non-profit groups on how they can derive funds from commercial ventures without compromising their organizations’ missions. Mr. Boschee, president of the National Center for Social Entrepreneurs, in Minneapolis, writes that charities should stop trying to be all things to all people: If an organization is not the first- or second-best supplier of a service, he says, it should stop supplying it. Once a group has honed its mission, Mr. Boschee writes, it should concentrate on expanding its income. He provides many examples of charities that have started profitable side endeavors and discusses the qualities he deems necessary to avoid pitfalls. One tool he provides is the “Mission/Money Matrix®” which measures earned-income potential versus community need. Publisher: National Center for Nonprofit Boards, 2000 L Street, N.W., Suite 510, Washington 20036-4907; (202) 452-6262 or (800) 883-6262; fax (202) 452-6299; e-mail ncnb@ncnb.org; 22 pages; $12 for N.C.N.B. members or $16 for non-members; I.S.B.N. 0-925299-81-2.
