March 11, 1999 | Read Time: 1 minute
A Seattle company is helping non-profit groups tap into the growing amount of money that people spend on line.
GreaterGood.com builds and maintains on-line “shopping villages” for non-profit groups — at no cost to the charity. The villages include participating retailers such as Amazon.com, Digital Chef, JCrew.com, and OfficeMax.com, and the charities receive at least 5 per cent of all purchases that are made through the shopping pages.
Consumers can obtain access to the charities’ shopping pages either from the GreaterGood.com Web site or from a link on the charities’ own Web sites.
GreaterGood.com has negotiated royalty agreements with more than 20 companies to receive a percentage of all purchases made through the charity shopping villages. The company splits the money 50-50 with the charity from whose site the purchase was made, with a guarantee that the non-profit group will receive at least 5 per cent of the purchase price. So, for example, if GreaterGood.com negotiates a royalty agreement of 8 percent, the charity would receive 5 percent and GreaterGood.com 3 per cent.
The company began by setting up shopping Web pages for 15 large national groups, including Big Brothers Big Sisters of America, the Natural Resources Defense Council, Save the Children, and Special Olympics, and is currently signing up additional organizations.
GreaterGood.com was founded by the Madrona Investment Group, a private investment company that specializes in Internet and telecommunications businesses.
To get there: Go to http://www.greatergood.com
