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Technology

New Tool Shows Donors How Gifts Help Charity

July 11, 2010 | Read Time: 1 minute

Goodwill Industries International has added a calculator to its Web site that shows supporters how their donated goods benefit the charity’s clients.

For example, the money a Goodwill can get by selling a working computer allows the organization to provide eight hours of job training, while a bike, a coat, and a DVD translate into an hour of a financial-literacy class.

The calculator is part of a new campaign that urges consumers to donate more of their unwanted items and emphasizes the environmental benefits of reusing them rather than throwing them out.

Levi Strauss & Co., which is participating in the campaign, recently changed its product care tags to encourage consumers to wash clothing in cold water, line dry, and donate clothing when it’s no longer needed.

For more information: Go to http://donate.goodwill.org.


About the Author

Features Editor

Nicole Wallace is features editor of the Chronicle of Philanthropy. She has written about innovation in the nonprofit world, charities’ use of data to improve their work and to boost fundraising, advanced technologies for social good, and hybrid efforts at the intersection of the nonprofit and for-profit sectors, such as social enterprise and impact investing.Nicole spearheaded the Chronicle’s coverage of Hurricane Katrina recovery efforts on the Gulf Coast and reported from India on the role of philanthropy in rebuilding after the South Asian tsunami. She started at the Chronicle in 1996 as an editorial assistant compiling The Nonprofit Handbook.Before joining the Chronicle, Nicole worked at the Association of Farmworker Opportunity Programs and served in the inaugural class of the AmeriCorps National Civilian Community Corps.A native of Columbia, Pa., she holds a bachelor’s degree in foreign service from Georgetown University.