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Major-Gift Fundraising

No. 41: Norman and Irma Switzer

February 8, 2015 | Read Time: 1 minute

Amount donated in 2014: $50-million

Beneficiary: David Geffen School of Medicine at the University of California at Los Angeles

Background: Mr. Switzer was a real-estate investor and the founder of Norman Bench Advertising, which used bus-stop benches for advertisements.

Mr. Switzer, who died in 2011 at the age of 84, and his wife, Irma, who died in 2013 at 93, left $50-million to the David Geffen School of Medicine at UCLA. The gift is unrestricted, but university officials said they plan to use the money to support students and faculty and to establish the Switzer Prize for Biomedical Discovery. The prize will be awarded to researchers anywhere in the world who have significantly advanced medical and health research.

The Switzers were not graduates of UCLA but were patients at the Geffen School’s medical center.


About the Author

Senior Editor

Maria directs the Chronicle of Philanthropy’s annual Philanthropy 50, a comprehensive report on America’s most generous donors. She writes about wealthy philanthropists, family and legacy foundations, next generation philanthropy, arts organizations, key trends and insights related to high-net-worth donors, and other topics.