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Fundraising

Nonprofit Groups Examine the Future

January 6, 2010 | Read Time: 2 minutes

As the nonprofit world enters 2010, several organizations have undertaken efforts to examine what the next 10 years and possibly beyond will mean for fund raisers, philanthropists, and others. The efforts include:

Corporate giving. To prepare Fortune 500 CEO’s and other executives, the Committee Encouraging Corporate Philanthropy, a New York association of businesses, has joined up with the consulting firm McKinsey & Company to develop ideas for what corporate philanthropy will look like in 2020. The coalition will release a report in the spring. Its Web site is http://www.corporatephilanthropy.org.

Global fund raising. Bernard Ross, a fund-raising consultant in Britain, has created a “wiki”—a Web site that allows anyone to comment—about what changes fund raising will face in the next five to 10 years. Themes include the role of social networks in soliciting money and how charities may be scrutinized for their environmental practices. The Web site is http://www.fundraisingscenarios.com.


American nonprofit groups. Last summer Independent Sector, a Washington association of about 600 charities and grant makers, started a discussion to figure out how nonprofit organizations can be ready to meet the challenges of 2020. After collecting ideas, the association this year will create an “online tool kit” that will identify key trends and offer suggestions for how nonprofit groups can assess whether they are ready for these changes. The group’s Web site is http://www.independentsector.org.

Chicago 2040. The Chicago Community Trust is working with the Chicago Metropolitan Agency for Planning, a government entity that studies development in the city and its surrounding counties, to identify what the region’s transportation, housing, energy, and other needs will be in 30 years. The community foundation will use the information to guide its grant making and measure whether it is improving people’s lives in ways that meet the needs identified by the research. The fund’s Web site is http://www.cct.org.

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