Nonprofits Should Incorporate Millennials Sooner Rather Than Later

Chicago

How do nonprofit leaders get members of the so-called millennial generation to connect with their causes?

Tucker Branham, a millennial and senior consultant with Corporate DevelopMint, has some simple advice: Ask them.

According to Ms. Branham, millennials—members of the generation that reached adulthood in the 90s and early 2000s—are passionate and knowledgeable about social issues, thanks to their connectedness through online networks. And they want their ideas to be heard.

“They want to network, they really like mentors, but they need free reign on their ideas and creativity,” she says.

To tap into this energy, Ms. Branham says nonprofits don’t have to turn over control of their operations to these young professionals. But they should find ways to listen to their ideas.

For more about how to connect with millennials, see the video above.