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Note to Nonprofit Officials: Block the Jargon! Plus More: Thursday’s Roundup

February 4, 2010 | Read Time: 1 minute

  • Catalyst. Impact. Capacity. These and three other words should be avoided by nonprofit officials, writes Dan Gunderman, director of copy writing for Big Duck, a nonprofit communications consulting company. On the blog for Network for Good, he says the words are either misused, overused, or have simply outlived their usefulness.


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Senior Editor

Maria directs the Chronicle of Philanthropy’s annual Philanthropy 50, a comprehensive report on America’s most generous donors. She writes about wealthy philanthropists, family and legacy foundations, next generation philanthropy, arts organizations, key trends and insights related to high-net-worth donors, and other topics.