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Foundation Giving

Ocean View

October 28, 2004 | Read Time: 2 minutes

The Face of Philanthropy
Photograph by Glenn Robinson

On Robert Wyland’s first trip to the beach, when he was 14, he saw a gray whale; inspired, he captured his impressions with a paintbrush. Today, the artist known only as Wyland has completed 91 marine-life murals in 70 cities worldwide, covering 64 million square feet of ceilings, roofs, and walls with paint in the name of whale conservation and ocean cleanup.

Wyland describes himself as “Jimmy Buffett on steroids,” a hybrid of artist, educator, environmentalist, and scuba diver. He began the Wyland Foundation in Aliso Viejo, Calif., in 1993 to educate schoolchildren about water-conservation efforts, using large-scale artwork to spread his message. His art also graces special-order license plates in California and Florida, which have helped raise more than $6-million for classroom conservation programs.

The Wyland Ocean Challenge is the artist’s plan to complete 100 murals across the globe. In 2008, the artist plans to begin work on his final mural, to be painted on a 10-mile stretch of the Great Wall of China. With the help of the United Nations, he is staging a contest, entitled Hands Across the Ocean, to bring 13 children from each of 191 countries to work alongside him painting their favorite sea animals on the Great Wall — 2,483 budding artists and conservationists in total. Once that project is completed, Wyland says, he will retire from painting and turn his sights to creating 100 life-size whale sculptures.

“If you want to do big things, you’ve got to have big ideas,” he says. “And not much is bigger than a whale.”


Much of the Wyland Foundation’s $500,000 annual budget comes from private donations. Wyland also has sold his own artwork from time to time to help finance the group’s education and public-art programs.

Here, Wyland touches up a spotted eagle ray on a mural he painted inside the International Airport in the Republic of Palau, which he calls “the best mural I’ve ever done.”

About the Author

Senior Editor, Solutions

M.J. Prest is senior editor for solutions at the Chronicle of Philanthropy, where she highlights how nonprofit leaders navigate and overcome major challenges. She has covered stories on big gifts, grant making, and executive moves for the Chronicle since 2004. Her work has also appeared in the Washington Post, Slate.com, and the Huffington Post, and she wrote the young-adult novel Immersion. M.J. graduated from Williams College and after living in many different places, she settled in New England with her husband, two kids, and two rescue dogs.