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Fundraising

Online Fund Raising: How Much Big Charities Are Raising

June 10, 2004 | Read Time: 6 minutes


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Related table: How Online Fund Raising Has Fared at a Sampling of Charities
» Related article: Online Donations Surge
» How The Chronicle conducted this survey


Colleges and Universities
Amount raised via the Internet in 2002 Amount raised via the Internet in 2003 Percentage change
Baylor College of Medicine (Houston) n/a $785
Brigham Young University (Provo, Utah) $49,431 $87,983 +78.0%
Case Western Reserve University (Cleveland) $11,605 $38,586 +232.5%
Columbia University (New York) $229,743 $765,532 +233.2%
Dartmouth College (Hanover, N.H.) $371,941 $924,663 +148.6%
Duke University (Durham, N.C.) $1,007,807 $1,524,731 +51.3%
Emory University (Atlanta) $41,148 $27,478 -33.2%
Georgetown University (Washington) $162,426 $477,800 +194.2%
Harvard University (Cambridge, Mass.) 1 $486,208 $664,402 +36.6%
Hillsdale College (Mich.) $6,352 $13,228 +108.2%
Indiana University System (Bloomington) $42,260 $74,915 +77.3%
The Johns Hopkins University (Baltimore) $36,181 $170,229 +370.5%
Lehigh University (Bethlehem, Pa.) $15,578 $52,983 +240.1%
Massachusetts Institute of Technology (Cambridge) $339,967 $499,694 +47.0%
Northwestern University (Evanston, Ill.) $30,447 $241,489 +693.1%
Ohio State University (Columbus) $105,701 $141,307 +33.7%
Oregon Health & Science University (Portland) $11,883 $25,450 +114.2%
Pennsylvania State University (University Park) $142,010 $222,642 +56.8%
Purdue University (West Lafayette, Ind.) $77,105 $363,355 +371.2%
Rutgers University (New Brunswick, N.J.) $71,554 $75,629 +5.7%
Santa Clara University (Calif.) $38,630 $48,120 +24.6%
Smith College (Northampton, Mass.) $151,277 $112,252 -25.8%
Southern Methodist University (Dallas) $8,005 $66,809 +734.6%
Stanford University (Calif.) $1,095,884 $1,441,643 +31.6%
Syracuse University (N.Y.) $15,645 $17,401 +11.2%
Temple University (Philadelphia) $5,650 $12,295 +117.6%
Trinity College (Hartford, Conn) $59,222 $89,560 +51.2%
Tulane University (New Orleans) $56,468 $116,140 +105.7%
University of California at Berkeley $264,498 $443,517 +67.7%
University of California at San Francisco $15,067 $32,891 +118.3%
University of Cincinnati $7,771 $33,318 +328.7%
University of Colorado System (Boulder) $54,932 $26,888 -51.1%
University of Connecticut (Storrs) $12,000 $19,000 +58.3%
University of Florida (Gainesville) $38,946 $34,499 -11.4%
University of Georgia (Athens) $219,973 $169,219 -23.1%
University of Iowa (Iowa City) $178,601 $337,413 +88.9%
University of Kentucky (Lexington) $11,885 $9,087 -23.5%
University of Maryland at College Park $30,900 $23,892 -22.7%
University of Miami (Coral Gables, Fla.) $25,264 $70,692 +179.8%
University of Minnesota (Minneapolis) 2 $37,824 $73,053 +93.1%
University of Missouri at Columbia n/a $15,155
University of Notre Dame (Ind.) $378,229 $1,265,995 +234.7%
University of Oklahoma (Norman) $40 $26,906 +67,165.0%
University of Oregon (Eugene) $138,668 $166,448 +20.0%
University of Pittsburgh $18,995 $73,624 +287.6%
University of Rochester (N.Y.) $9,239 $30,265 +227.6%
University of Tennessee System (Knoxville) n/a $14,837
University of Texas at Austin $25,146 $43,652 +73.6%
University of Virginia (Charlottesville) $114,964 $244,886 +113.0%
University of Wisconsin at Madison 3 $85,091 $154,016 +81.0%
Vanderbilt University (Nashville) $90,704 $180,709 +99.2%
Vassar College (Poughkeepsie, N.Y.) $39,753 $62,847 +58.1%
Virginia Commonwealth University (Richmond) $15,950 $42,627 +167.3%
Wake Forest University (Winston-Salem, N.C.) $175,737 $265,211 +50.9%
Washington State University (Pullman) $42,240 $60,556 +43.4%
Washington University in St. Louis $1,304,780 $1,334,332 +2.3%
Williams College (Williamstown, Mass.) $262,966 $314,247 +19.5%
Environment and Animals
Amount raised via the Internet in 2002 Amount raised via the Internet in 2003 Percentage change
The Conservation Fund (Arlington, Va.) $40,255 $51,475 +27.9%
Conservation International (Washington) $47,965 $65,717 +37.0%
National Wildlife Federation (Reston, Va.) $245,000 $448,157 +82.9%
Natural Resources Defense Council (New York) $341,000 $1,100,000 +222.6%
Trust for Public Land (San Francisco) 4 $75,463 $123,496 +63.7%
Wildlife Conservation Society/New York Zoological Society $653,779 $840,608 +28.6%
Health
Amount raised via the Internet in 2002 Amount raised via the Internet in 2003 Percentage change
Alzheimer’s Disease and Related Disorders Association (Chicago) 5 $396,031 $759,898 +91.9%
American Diabetes Association (Alexandria, Va.) $489,000 $804,637 +64.5%
American Heart Association (Dallas) $1,060,863 $5,807,700 +447.5%
American Lung Association (New York) $345,000 $437,500 +26.8%
Children’s Hospital Foundation (Washington) $131,122 $153,266 +16.9%
Children’s Hospital of Philadelphia $2,254 $61,874 +2,645.1%
Children’s Memorial Hospital Foundation (Chicago) $52,423 $252,353 +381.4%
Children’s Mercy Hospital (Kansas City, Mo.) $3,620 $6,127 +69.3%
Cystic Fibrosis Foundation (Bethesda, Md.) $190,000 $306,000 +61.1%
Dana-Farber Cancer Institute (Boston) $153,656 $1,279,068 +732.4%
Easter Seals (Chicago) $28,997 $122,771 +323.4%
Leukemia & Lymphoma Society (White Plains, N.Y.) $240,000 $1,306,000 +444.2%
March of Dimes Birth Defects Foundation (White Plains, N.Y.) $189,000 $927,000 +390.5%
National Kidney Foundation (New York) $111,000 $156,000 +40.5%
National Multiple Sclerosis Society (New York) $2,500,000 $4,994,000 +99.8%
Planned Parenthood Federation of America (New York) $621,720 $874,709 +40.7%
International
Amount raised via the Internet in 2002 Amount raised via the Internet in 2003 Percentage change
American Committee for the Weizmann Institute of Science (New York) n/a $23,500
American Society for Technion-Israel Institute of Technology (New York) $2,000 $2,000 0.0%
AmeriCares Foundation (New Canaan, Conn.) $312,171 $111,911 -64.2%
Amnesty International USA (New York) $600,000 $870,000 +45.0%
Brother’s Brother Foundation (Pittsburgh) $1,710 $12,410 +625.7%
CARE USA (Atlanta) $603,350 $750,000 +24.3%
Catholic Medical Mission Board (New York) $19,999 $32,186 +60.9%
Catholic Relief Services (Baltimore) $635,609 $762,534 +20.0%
Children International (Kansas City, Mo.) $228,894 $626,057 +173.5%
Children’s Hunger Fund (Mission Hills, Calif.) $11,080 $71,425 +544.6%
Christian Children’s Fund (Richmond, Va.) $980,149 $1,085,850 +10.8%
Compassion International (Colorado Springs) $1,099,000 $1,976,000 +79.8%
Doctors Without Borders USA (Médecins Sans Frontières USA) (New York) $1,348,935 $1,701,046 +26.1%
Food for the Hungry (Scottsdale, Ariz.) $99,721 $164,049 +64.5%
Food for the Poor (Deerfield Beach, Fla.) $200,000 $275,000 +37.5%
Heifer Project International (Little Rock, Ark.) $5,100,000 $8,200,000 +60.8%
International Aid (Spring Lake, Mich.) $90,907 $77,308 -15.0%
International Fellowship of Christians and Jews (Chicago) $325,000 $447,000 +37.5%
International Rescue Committee (New York) $239,956.59 $239,246.56 -0.3%
Jewish National Fund (New York) $635,000 $1,150,000 +81.1%
MAP International (Brunswick, Ga.) $21,496 $55,301 +157.3%
Northwest Medical Teams International (Portland, Ore.) $61,169 $47,946 -21.6%
Project Hope/People-to-People Health Foundation (Millwood, Va.) $23,995 $58,599 +144.2%
Samaritan’s Purse (Boone, N.C.) $1,300,000 $2,100,000 +61.5%
Save the Children (Westport, Conn.) $489,700 $572,700 +16.9%
United Nations Foundation (Washington) $65,000 $103,000 +58.5%
United States Fund for Unicef (New York) $1,047,576 $1,341,929 +28.1%
World Vision (Federal Way, Wash.) $2,879,327 $3,473,106 +20.6%
Social Services
Amount raised via the Internet in 2002 Amount raised via the Internet in 2003 Percentage change
American National Red Cross (Washington) $65,940,736 $1,889,058 -97.1%
The Associated: Jewish Community Federation of Baltimore 6 $500 $6,000 +1,100.0%
Boys & Girls Clubs of America (Atlanta) 5 $39,110 $50,299 +28.6%
Combined Jewish Philanthropies of Greater Boston $21,451 $56,727 +164.4%
Disabled American Veterans (Cold Spring, Ky.) $150,000 $250,000 +66.7%
Girls Incorporated (New York) n/a $11,526
Habitat for Humanity International (Americus, Ga.) 5 $1,600,000 $1,700,000 +6.3%
Hadassah, the Women’s Zionist Organization of America (New York) $140,444 $79,431 -43.4%
Jewish Community Federation of Cleveland n/a $1,284
Jewish Federation Council of Greater Los Angeles $127,845 $81,623 -36.2%
Jewish Federation of Greater Atlanta $6,245 $55,543 +789.4%
Jewish Federation/Jewish United Fund of Metropolitan Chicago 7 $605,598 $882,418 +45.7%
Junior Achievement (Colorado Springs) $146 $20,749 +14,111.6%
Make-A-Wish Foundation (Phoenix) $1,765,000 $2,200,000 +24.6%
Marine Toys for Tots Foundation (Quantico, Va.) $313,538 $392,431 +25.2%
Prison Fellowship Ministries (Reston, Va.) $602,836 $771,363 +28.0%
Salvation Army (Alexandria, Va.) $3,000,000 $5,000,000 +66.7%
United Jewish Appeal-Federation of Jewish Philanthropies of New York $207,902 $241,824 +16.3%
United Jewish Communities (New York) 8 n/a $793,656
United Way Community Services (Detroit) 4 n/a $20,000
United Way of Central Alabama (Birmingham) $263,937 $1,063,353 +302.9%
United Way of Massachusetts Bay (Boston) $26,535 $35,780 +34.8%
United Way of Metropolitan Atlanta $9,684,350 $11,017,712 +13.8%
Volunteers of America (Alexandria, Va.) $8,250 $29,000 +251.5%
Other
Amount raised via the Internet in 2002 Amount raised via the Internet in 2003 Percentage change
American Bible Society (New York) $60,000 $60,000 0.0%
Baton Rouge Area Foundation (La.) $2,580 $2,035 -21.1%
The Bible League (Chicago) $277,382 $241,587 -12.9%
California Community Foundation (Los Angeles) $8,000 $18,400 +130.0%
Campus Crusade for Christ International (Orlando, Fla.) $2,500,000 $4,500,000 +80.0%
Catholic Foreign Mission Society of America (Maryknoll Fathers and Brothers) (Maryknoll, N.Y.) $9,513 $66,105 +594.9%
Christian and Missionary Alliance (Colorado Springs) 5 $50,661 $98,914 +95.2%
Coral Ridge Ministries Media (Fort Lauderdale, Fla.) $301,552 $422,448 +40.1%
Evangelical Lutheran Church in America Foundation (Chicago) $14,767 $18,738 +26.9%
Fellowship of Christian Athletes (Kansas City, Mo.) $20,093 $33,650 +67.5%
Foundation for the Carolinas (Charlotte, N.C.) $15,668 $15,336 -2.1%
Heritage Foundation (Washington) $80,344 $262,134 +226.3%
International Lutheran Laymen’s League (St. Louis) $30,000 $40,000 +33.3%
InterVarsity Christian Fellowship (Madison, Wis.) $238,702 $1,119,681 +369.1%
Metropolitan Museum of Art (New York) $593,379 $561,000 -5.5%
Museum of Fine Arts, Houston n/a $95,380
New York Public Library $33,577 $59,170 +76.2%
Peninsula Community Foundation (San Mateo, Calif.) n/a $400
Phillips Exeter Academy (Exeter, N.H.) $204,377 $271,965 +33.1%
San Francisco Opera Association $538,491 $504,815 -6.3%
Special Olympics (Washington) $271,977 $349,716 +28.6%
WGBH Educational Foundation (Boston) $657,406 $948,428 +44.3%
WNET/Educational Broadcasting Corporation (New York) $620,175 $740,767 +19.4%
WTTW/Window to the World Communications (Chicago) $238,087 $376,572 +58.2%
Wycliffe Bible Translators (Orlando, Fla.) $282,561 $463,806 +64.1%
Young Life (Colorado Springs) $375,512 $1,060,839 +182.5%
Note: Figures for 2003 may be estimated or unaudited.
Unless otherwise noted, figures are based on each organization’s fiscal year ending in 2002 and 2003.
n/a=not available
1 Figures are for the undergraduate college only.
2 Figures are for the University of Minnesota Foundation only.
3 Figures are for the University of Wisconsin Foundation only.
4 Figures are for the fiscal years ending March 31, 2003 and 2004.
5 Figures are for the national office only.
6 Figures are for the organization’s capital campaign only.
7 Figures are for the Jewish United Fund of Metropolitan Chicago only.
8 United Jewish Communities is a national umbrella group for 156 Jewish federations. Figures are for 31 federations and do not include the Jewish federations listed separately on this chart.