Online Valentine’s Day Cards Help Target Decide Which Charities to Support

Having trouble deciding between the Valentine’s Day card with the cute puppies or the one with the witty message?

What about the one that could help the Salvation Army win up to $1-million — or maybe the card that could help St. Jude’s Children’s Research Hospital do the same?

Target, the retail-company, is giving Internet users the chance to decide how much of a $1-million gift five charities could win, based on a selection they make when sending an online Valentine’s Day card.

Target’s Facebook page features the cards, all of which have videos with a football theme to help people get in the Super Bowl spirit.

The five charities — Kids in Need Foundation, United Through Reading Military Program, St. Jude’s Children’s Research Hospital, United Way, and the Salvation Army — will get a portion of the $1-million that corresponds with the percentage of cards that endorse them.

The money will support the charities’ education programs.