June 7, 2007 | Read Time: 1 minute
It might not have the grit of The Sopranos or the humor of The Office, but the charity world is getting a growing share of TV time, thanks to the explosion of online video.
On the blog Philanthropy 2173 Lucy Bernholz, a consultant to foundations and donors, chronicles the expanded presence of online videos about socially-oriented business operations.
Organizations as diverse as PBS, the Skoll Foundation, the Harvard University Business School, and the University of Michigan have all devoted online video programming to social enterprise, Ms. Bernholz writes.
“These are definitely two trends that fit each other,” she writes. “Video helps spread the ideas of social enterprise, makes it personal, engaging, and — as in the case of organizations such as Witness — can also be a tool for the enterprise itself.”
You can check out an excerpt from PBS’s Enterprising Ideas program below.
Is online video an effective resource for spreading the message about social enterprise and other nonprofit issues? Click the comments link below this post to share your thoughts.
