March 30, 2007 | Read Time: 1 minute
Lucy Bernholz and her blog Philanthropy 2173 offer a look at some of the most innovative online videos by organizations that promote social change.
She also includes links to a site called DoGooderTV, which is playing host to a contest with prizes that “honor videos and animations that mobilize people for social change and promote nonprofit work.”
Ms. Bernholz, president of Blueprint Research & Design, a consulting firm that advises foundations and donors on their giving approaches, says the examples on DoGooderTV show the potential that online videos have to inspire change.
One such video, called the Free Hugs Campaign, has received more than 12.6 million views on YouTube and recently won the video site’s award for most-inspirational video.
Has your charity produced its own online videos? What have you learned from the process?
Feel free to share your thoughts — and links to your videos — by clicking on the comments link just below this posting.
