Oxfam Aims Nepal Appeal at Big N.Y. ‘Net Conference

With Nepal reeling from another major earthquake, Oxfam America is looking to maximize relief giving with mobile advertisements targeting some 50,000 digital-savvy participants at New York tech gathering next week, Mashable writes.

The aid charity partnered with xAd, which specializes in location-based advertising, to develop spots targeting people at or near Internet Week New York venues during the May 18-24 event.

Clicking on the ad will send users to a mobile-optimized page with additional information on Oxfam America’s Nepal efforts and an opportunity to donate to its on-the-ground work in the Asian country, which was struck Tuesday with a magnitude 7.3 aftershock of last month’s devastating quake. The partnership was initiated by xAd, which approached Oxfam to offer its ad platform for the pro bono campaign.

Read a Chronicle of Philanthropy article about Facebook’s online fundraising campaign for earthquake victims in Nepal.