July 29, 1999 | Read Time: 1 minute
Harvard Business Review on Nonprofits
These eight essays were originally published in the Harvard Business Review from July 1994 to January 1998. The contributors are academics, consultants, and officials at tax-exempt groups who bring their experience to bear on the management of non-profit organizations.
The essays fall into three categories: oversight of non-profit groups, duties of board members, and lessons to be learned from the business world.
Regina E. Herzlinger, a professor of business administration at Harvard, contributes two papers on ways in which non-profit groups can hold themselves more accountable to donors and the public at large. She proposes the creation of a disclosure process that would operate much as the Securities and Exchange Commission does to police corporate markets, and she offers a guide to effective oversight.
An essay from William G. Bowen, president of the Andrew W. Mellon Foundation, explains how boards can get the most out of business leaders who join their ranks. In another chapter, three authors collaborate to explain how marketing techniques can be applied to benefit advocacy campaigns.
Publisher: Harvard Business School Publishing, Boston 02163; (617) 496-1449; fax (617) 496-1029; e-mail custserv@hbsp.harvard.edu; World-Wide Web http://www.hbsp.harvard.edu; 209 pages; $19.95; I.S.B.N. 0-87584-909-1.
